Ailsa McNicol Jewellery

Identity Design

Case study

Ailsa McNicol is a jeweller/silversmith/goldsmith with 30 years experience based on the Isle of Arran in Scotland. She makes beautiful and very unique items of jewellery.

Ailsa came to us with a need for a new identity. She has recently opened a new shop with her business partner Margo called The Rock Pool (which we also did the identity work for), and so needed a new logo that wouldn’t look out of place.

She was looking for a more luxurious style but still with an arty twist and wanted to keep it simple. We came up with this very fluid scripted design which echos her jewellery designs and looks fantastic in foil on her new boxes. We continue to work with Ailsa to develop further elements for her brand.